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Masterclass: Place Branding Foundations
Introduction to Place Branding
Overview of Place Branding: Video Masterclass (35:20)
Section 1: Context
Section 2: The Promotional Logic of Places
Theoretical Underpinnings of Place Branding
Section 3: Debates Surrounding the Field of Place Branding
Section 4: Defining Place Branding
Section 5: Nation Branding as Public Diplomacy and Soft Power Domain
Section 6: City Branding as the Global Dominant Discourse
Section 7: The Complexities of Place Branding, Marketing and Promotion
Key Elements of Place Branding
Section 8: Main Objectives of Place Branding
Section 9: Main Components of Place Branding
Section 10: Overcoming Challenges in Place Branding
Conclusion and Next Steps
Reviewing Key Concepts and Takeaways
Action Plan for Implementing Place Branding Strategies
Resources for Further Learning and Professional Development
Section 4: Defining Place Branding
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