This Masterclass will introduce you to the world of place branding; you’ll learn about how the field has emerged in the last two decades, becoming a discipline and an industry in its own right. I’ll share the context and historical foundations of nation and city branding, and differentiate between the two, helping you give some thought to where your place might sit in the mix. You'll learn about the key components of successful place branding strategies, common challenges faced by practitioners, and how to overcome them.