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Malcolm Allan


Courses

Masterclass: Future-Proofing Your Place Brand Strategy

Available until

This Masterclass focuses on the need to “future proof” your place brand strategies from the major risks that your place faces by taking action to address them to mitigate their impacts. If you fail to undertake a thorough risk assessment of your brand strategy and its implementation plan then you are moving forward without understanding the trends and events that could knock your strategy off course, and damage your brand.
Malcolm Allan Malcolm Allan
%
COMPLETE
£195

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