Welcome to this CPD-accredited series of Masterclasses by The Place Brand Academy. 

At The Place Brand Academy, we deeply understand the structural and systemic challenges that places face daily in implementing their brand strategy.

Once a brand strategy is set, the hard work of implementing it truly begins.

These Masterclasses are designed to help strategists, marketers, stakeholders and other place brand professionals to better understand the challenges, and identify solutions, in their place brand implementation journey.

Our job is to help your team build and enhance their competencies, enabling you to execute on brand strategy across diverse brand touchpoints.

These Masterclasses will offer specific, tangible and tactical guidance about every facet of the place brand implementation journey - helping you understand your Place Brand’s Vision and bring it to life.

What to expect from this Course:

Each Masterclass will contain a slide deck, additional resources and reading lists, a note taking sheet and an 'action step' that will offer thoughtful and practical prompts to help you apply your knowledge to your own current situation. Completion of these action steps will help deepen your knowledge integration and allow you to move on to the next Masterclass.

Upon completion of this Course, you will receive a Certificate indicating that you have achieved 5 hours of CPD-accredited training, and are a certified alumnus of The Place Brand Academy.

Thank you for trusting in The Place Brand Academy to assist you in implementing your place brand strategy, and we look forward to training you to the highest possible standard in the industry.