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Place Branding Essentials: A 10-Step Guide to Successful Implementation
Course Overview
Introducing the Course (1:36)
Resources and Reading List
Implementation Fundamentals
Starting with Your Place Brand (24:32)
Creating an Effective Management Team (25:30)
Funding Models (21:38)
Measuring Target Audience Perceptions (26:24)
Strategy into Action
Conducting a Strategy Action Audit (16:24)
Creating Brand Action Guidelines (14:32)
Activating Brand Touchpoints (25:03)
Measuring and Communicating
Using Data to Track Progress (16:47)
Communicating with Stakeholders (19:31)
Creating the Strategic Action Plan (24:11)
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Creating Brand Action Guidelines
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