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Masterclass: Future-Proofing Your Place Brand Strategy
Introduction and Masterclass Video
Understanding the concept of future-proofing in place branding (23:36)
Significance of risk assessment in place brand strategy
Identifying Risks in Place Branding
Types of risks faced by place brands
Tools and methodologies for risk assessment
Mitigating Risks through Strategic Planning
Developing a risk management plan for place brand strategy
Implementing proactive measures to address potential risks
Monitoring and Adapting Strategies
Importance of continuous monitoring and evaluation
Flexibility and adaptability in place brand strategy
Conclusion
Recap of key takeaways and action steps
Importance of ongoing risk management in place branding industry
Further Reading and Resources
Readings
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Understanding the concept of future-proofing in place branding
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