Welcome to The Place Brand Academy!

We are your gateway to excellence in place branding.

Our mission is simple: to empower professionals in public administration, government, economic development, urban planning, hospitality, tourism, and travel sectors with the skills they need to execute place brand strategies effectively.

Choose from courses, masterclasses, toolkits and templates, learning from industry experts, and earn CPD accreditation.

Our Offers


Earn a recognised CPD (Continuing Professional Development) qualification that validates your skills and expertise.

The Place Brand Academy is the ONLY CPD-accredited training provider in the global field of place branding.



Place Branding Essentials: A 10-Step Guide to Successful Implementation

This 3 hour course will enable you to: - Define the key steps in a place brand implementation journey. - Understand implementation fundamentals, and how to put strategy into action, as well as measure and communicate results. - Make strategic decisions and find appropriate solutions to place branding problems, informed by analysis of political, professional and practical challenges.

The Place Brand Academy

The Place Brand Academy

£595

Masterclass: Future-Proofing Your Place Brand Strategy

This Masterclass focuses on the need to “future proof” your place brand strategies from the major risks that your place faces by taking action to address them to mitigate their impacts. If you fail to undertake a thorough risk assessment of your brand strategy and its implementation plan then you are moving forward without understanding the trends and events that could knock your strategy off course, and damage your brand.

Malcolm Allan

Malcolm Allan

£195

Masterclass: Place Branding Foundations

This Masterclass will introduce you to the world of place branding; you’ll learn about how the field has emerged in the last two decades, becoming a discipline and an industry in its own right. I’ll share the context and historical foundations of nation and city branding, and differentiate between the two, helping you give some thought to where your place might sit in the mix. You'll learn about the key components of successful place branding strategies, common challenges faced by practitioners, and how to overcome them.

Dr. Giannina Warren

Dr. Giannina Warren

£95

Strategy Action Plan - Master Implementation Template

The Place Branding Strategy Action Template is your complete guide to implementing a successful place brand. Designed around the 10 key steps from our Essentials course, it helps you assess your brand, engage stakeholders, develop a funding model, and create clear brand guidelines. Activate brand touchpoints, track progress, and measure success with robust framework —everything you need to implement a strategic, sustainable place brand with confidence.

Giannina Warren

Giannina Warren

£49

Place Branding Strategy Briefing Note Template

The Place Branding Strategy Briefing Note Template delivers a structured, evidence-based approach to securing political and policy support. The clear guidelines include stakeholder analysis, resource allocation and key considerations, offering a comprehensive framework to inform and persuade decision-makers. Designed for the public sector, this template assists with effective alignment up the value chain, facilitating impactful place branding initiatives with clear, actionable recommendations.

Giannina Warren

Giannina Warren

£49

Stakeholder Communication Action Plan – Your Blueprint for Strategic Engagement

Ensure every message resonates with your key stakeholders with our Stakeholder Communication Action Plan. This customizable template provides a comprehensive framework to map out key messages, identify the most effective communication platforms, and establish an optimal timing and frequency schedule for each message.

Giannina Warren

Giannina Warren

£49